MARZ: Music Marketing (Planning)

As part of my class' music marketing brand development project, I worked with 4 of my classmates to produce a new R&B artist: MARZ. Before we shot the music video and formatted the presentation to pitch MARZ to our peers, our planning process mostly focused on genre research from similar artists.

We eventually used this research to write practice essays about the current media environment. 

Throughout the research process, I also helped my team divide task load for the actual production of the marketing package. Hailey took charge of formatting the PowerPoint presentation we wanted to use during our pitch; Beatriz drew up ideas for social media marketing strategies; I decided I would direct the music video; Martin would edit; and Zach would help me write, storyboard, and produce the music video. 

Then it was on to ideas: who did we want our artist to be? We struggled with this question for a long time. Eventually, we settled on an artist duo, who Zach and Martin would be the faces of. This artist duo later became MARZ. We went through a couple different iterations of names, some silly, and some more serious. Notable mentions were “Pistols ‘N’ Tulips” and “Leo”; however, we wanted to tap into the spiritual, emotionally connected side of our genre’s target audience, so we eventually went with MARZ, a reference to the Red Planet. 

After our planning, it was on to the production stage; and while that had its own planning challenges, those are for another blog post. 

Yours always,

Clover (Fields)